Helping a Retail Solutions Provider Measure Engagement at Point Of Sale (POS)

A European Point of Sale (POS) systems manufacturer, renowned for its innovative display stands for firms such as Nestlé and Proctor & Gamble, faced competition from firms producing lower cost but less creative displays.

Accadian was commissioned to develop a proprietary research tool that evaluated competing designs from different manufacturers.

Accadian has developed an online survey methodology through which a large representative sample of consumers provides spontaneous and prompted reactions to various designs, including ratings and click-trails.

This low-cost process, which is quick to deploy and creates a set of benchmarks for future evaluations, provides the manufacturer and its clients with robust and independent evidence of effectiveness.

It has consistently found that the innovative displays are more appealing and engaging, when attracting attention in the fast-moving consumer goods (FMCG) market, representing better value for money and a higher return on investment than lower cost POS systems.