OUR SERVICES

WE DO NOT WORK TO A FIXED FORMULA OR PREDETERMINED APPROACH, NOR IS THERE A SIMPLE STANDARD SET OF METRICS OR OPERATIONAL TECHNIQUES THAT APPLY TO ALL CAMPAIGNS

We provide specialist expertise in:

RESEARCH AND ANALYSIS:
  • In-depth understanding of target audiences – their narratives, networks, identities and interests
  • Qualitative and quantitative research to inform the development and assessment of strategic communications campaigns
  • Effects-based measurement and assessment of campaign impact
  • Generating robust data and ready access to it, as a means of building awareness, understanding and motivation for change
  • Monitoring and analysing media content to produce discourse analysis of political debate, narratives and themes
COMMUNICATIONS STRATEGY:
  • Applying tested theory, methodology and subject matter expertise to understand relevant dynamics and contexts, to shape effective options for influence
CAMPAIGN PLANNING AND IMPLEMENTATION:
  • Designing and delivering influence campaigns that draw on best practice in branding, PR, advertising, political communications and building social movements
DEVELOPING CIVIL SOCIETY COALITIONS AND INITIATIVES
  • Creating exemplary activity in alliance with civil society organisations that can be amplified to drive social and behavioural change
POLITICAL ADVOCACY
  • Channeling popular demand for action and reform through targeted direct representation to political leaders and change agents
MEDIA CONTENT DEVELOPMENT AND PRODUCTION
  • Spanning online, mobile, broadcast, print and outdoor media as well as related event management
  • Specialisms in developing multiple format creative, factual (news and documentary) and entertainment content
MEDIA BUYING AND PARTNERSHIP
  • Understanding of, and reach into, regional and national paid media markets at all levels to optimize campaign deployment, cost-effectiveness and leverage
  • Monitoring systems to ensure compliance with paid media schedules
OPERATIONAL MANAGEMENT
  • Proven expertise in managing large-scale complex, sensitive, multi-media communications projects across international boundaries
  • Fielding experienced teams able to adapt, manage and deliver campaigns under all environmental, political or security conditions
TRAINING
  • Training and capacity building for opinion polling, research and strategic communications
  • Training activists in community mobilization techniques
  • Training journalists to report impartially and effectively